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A Comprehensive Guide for Attending Canton Fair 2023

The Canton Fair, also known as the China Import and Export Fair, is a biannual trade event held in Guangzhou, China. It is the largest trade fair in the world, attracting over 25,000 exhibitors and over 200,000 buyers from more than 210 countries and regions. The fair is divided into three phases, each showcasing a different range of products.

Essential Preparations for a Successful Canton Fair Experience

  1. Planning and Registration:
    • Dates: The Autumn Canton Fair 2023 will be held from October 15th to November 4th.
    • Registration: Register online through the Canton Fair’s BEST (Buyer E-Service Tool) system.
    • Visa Requirements: Apply for a Chinese business visa well in advance.
  2. Pre-Fair Research and Goal Setting:
    • Research Products and Suppliers: Identify products of interest and potential suppliers.
    • Set Clear Goals: Define your objectives for attending the fair.
    • Schedule Meetings: Contact potential suppliers to schedule meetings.
  3. Logistics and Accommodation:
    • Book Accommodation: Secure accommodation early as options fill up quickly.
    • Transportation: Plan your transportation to and from the fairground.
    • Currency Exchange: Exchange currency for local transactions.

Maximizing Your Canton Fair Experience

  1. Effective Navigation and Time Management:
    • Fair Layout: Familiarize yourself with the fairground layout.
    • Prioritize Exhibitors: Focus on pre-selected suppliers and key product categories.
    • Schedule Breaks: Plan for rest and refreshments to maintain focus.
  2. Effective Communication and Negotiation:
    • Prepare Questions: Formulate questions to gather essential product information.
    • Negotiation Strategies: Be prepared to negotiate prices and terms.
    • Language Assistance: Utilize interpreters if necessary.
  3. Networking and Expanding Horizons:
    • Industry Insights: Engage with industry experts and fellow buyers.
    • Networking Opportunities: Expand your professional network.
    • Explore New Products: Discover innovative products and market trends.

Post-Fair Follow-Up and Continued Engagement

  1. Review and Evaluate:
    • Review Notes and Materials: Assess collected information and supplier interactions.
    • Evaluate Samples: Inspect product samples for quality and specifications.
  2. Maintain Communication:
    • Follow-Up with Suppliers: Continue discussions with potential partners.
    • Negotiate Contracts: Finalize agreements and establish business relationships.

Additional Resources and Support

  1. Canton Fair Official Website:
  2. China Sourcing Agents: Consider hiring a sourcing agent for expert guidance.


1. How much is the entry fee for the Canton Fair 2023?

The entry fee for the Canton Fair 2023 is free for pre-registered buyers. However, there is a service fee of 100 RMB (about $15 USD) for on-site registration. If you’re planning to attend, it’s best to register in advance to avoid the service fee.

2. Where is Canton Fair 2023?

The Canton Fair 2023 will be held at the China Import and Export Fair Complex in Guangzhou, the capital city of Guangdong Province in southern China. The complex is one of the largest exhibition venues in the world, spanning over 1.1 million square meters.

3. Can anyone go to the Canton Fair?

Yes, the Canton Fair is open to both domestic and international buyers, trade professionals, and industry representatives. However, individuals under the age of 18 are not permitted to enter the exhibition halls. Additionally, visitors are expected to adhere to the fair’s regulations and maintain a professional demeanor.

4. How much does it cost to go to the Canton Fair in China?

The overall cost of attending the Canton Fair varies depending on factors such as travel expenses, accommodation, meals, and transportation. However, the fair itself is free to attend for pre-registered buyers. If you’re planning to attend, it’s best to create a budget that considers these various expenses. Would you like to know more about budgeting for your trip to the Canton Fair?

5. How many days do you need at the Canton Fair?

The recommended duration for attending the Canton Fair is 3-5 days. This allows sufficient time to explore the vast exhibition halls, meet with potential suppliers, and attend relevant seminars or events. However, if you have specific goals or a large number of suppliers to meet, you may need to extend your stay.

6. What time is the Canton Fair open?

The Canton Fair is open from 9:30 AM to 5:00 PM daily during its exhibition phases. This schedule provides ample time for buyers to explore the vast exhibition halls, meet with potential suppliers, and attend relevant seminars or events.

7. Is Canton Fair worth attending?

Whether or not the Canton Fair is worth attending depends on your specific goals and circumstances. If you’re seeking new products, suppliers, and market insights, the Canton Fair can be an invaluable resource. However, if you have limited time or resources, or if you’re not prepared to navigate the vast exhibition halls and negotiate with suppliers, the fair may not be the best option for you.


The Canton Fair offers a vast array of opportunities for buyers seeking new products, suppliers, and market insights. By following these comprehensive guidelines, buyers can effectively navigate the fair, maximize their experience, and establish successful business partnerships.

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